http://www.upworthy.com/if-3-little-girls-did-this-to-my-house-id-do-everything-i-could-to-get-them-full-rides-to-stanford
The idea is to get more girls into engineering, and you bet that I want to buy these toys for my daughter. As the link states there are less than 3 out of 10 graduates in science, mathematics, engineering and technology. Of those ten, you'll be lucky to find one who is an engineer. Globally women make up 11 percent of engineers, compared with the 89 percent of males in the field.
GoldieBlox hopes to change that. How? By selling construction toys marketed to a female audience. They aim to
"disrupt the pink aisle and inspire the future generation of female engineers"
Power to them, and their creator Ms. Debbie Sterling, who graduated Stanford with a degree in engineering.
There are so few women in these fields. In my first science course I was one of only two females who finished the year out, the rest were all male. As I progressed through my studies, the male:female ratio remained similar. My career has been similar as well, I'm surrounded by males and I'm sure the only reason why I managed to land a job as a science/medical writer was because the person who hired me was female.
While I won't push my daughter into science/engineering/mathematics/technology, I will ensure that she is exposed to it so she can make her own decision. There are an equal number of dolls and trucks here. As there are an equal number of Disney books and books on science topics.
I can't wait to buy her some GoldieBlox toys though, they look amazing! (You can check them out here: http://www.goldieblox.com/collections/products)
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